Yes Virginia, Marketing Budgets Are Dead.
This is something affiliate marketers have known forever but is finally starting to get attention at the major marketing firms and fortune 500 companies. Having a fixed Marketing Budget is just plain short sighted. Period.
I love the example Jonathan Shapiro gives in his “Death of the marketing budget” article on iMediaConnection.com. He asks:
“What if I offered to sell you $10 bills for $5 dollars each — how many would you want? What would your budget for $10 bills be?”
The answer is simple … As much as I could get. No budget, just pure open ended profit generation. Why would I want to put a cap on that?
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What is AppliedSEO?
AppliedSEO is my outlet to discuss, vent and just plain talk about search engine optimization and the SEO industry as a whole. I hope to write regular pieces on current SEO news and detailed articles on SEO related topics three or four times each month. Please feel free to dialog, we both might learn a thing or two.
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