Whether you are outsourcing PPC management or doing it in-house, I assume you know the basics of what makes a PPC campaign work. But how do you squeeze that extra ROI out of your campaign? How can you focus your efforts to get the most out of every impression? Start by taking a second look [...]

First and foremost, SEO is NOT something that is Done to a web site; it is an integral Part of a web site.
SEO should begin during the initial stages of pre-site development and continue until well after the site is launched into the marketing and maintenance phases of a web site. A good SEO [...]

Having attended numerous interactive events around the country and heard many people speak on the topics of SEO and SEM, I have more than once heard the “industry heavy’s” refer to SEO as a dying art. Well I couldn’t disagree more. Like John C alluded to in his last post, SEO’s are now also “protectors”, [...]

Years ago when I first entered the world of online marketing, we had one task; “get more traffic”. The world is not that simple anymore and neither is online marketing. Today’s SEO is much more than just a traffic hound. The knowledge and skills required to promote a web site encompass every aspect of the [...]

I know many will try and point out the idiocy in this idea, however I plan on standing my ground. Like many of the posts I make, the original source for the idea was a question I answered on a SEO forum. The question was “How do professional SEO people check the rankings of the [...]