Site Archives SEO & Content

Google’s Blog Bar Enhancement


About a week ago, Google announced the addition of the Blog Bar to its current line up of AJAX powered addons for web sites. Along with the News bar and Video bar, the Blog bar allows a webmaster to identify keywords and publish Google search results for those keywords directly on their site. In this [...]

When Content is Different, Yet the Same


At what point does new content deserve its own domain? All too often I see or hear of sites which are “similar” in theme or content, but “different”. An old boss of mine used to love retail examples when talking about these types of questions and one comes to mind. I spent literally years [...]

WSJ Writes on Useless “Original Content”


I don’t plan on using other peoples work as a basis for my articles often, but Lee Gomes at the Wall Street Journal has written such an excellent piece on one of the newest issues facing SEOs that I had to share.
His Article: Our Columnist Creates Web ‘Original Content’ But Is in for a Surprise
Mr. [...]

Search Engine Ranking is Not Just Relevancy Anymore


Practically since the inception of search engines, a pages ranking was determined buy how close the topic of a page matched the search term used, ie: Relevancy. Through the years this system worked fine and made the most sense. Today, the search engines are in an ever growing struggle to provide more relevant and quality [...]

Surfers Looking for Targeted Content


In this field (actually any field building a presence on the web) the term “Targeted Traffic” is heard almost on a daily basis. It’s like one of those songs they play on the radio that you love at first and then the more they play it the more annoying it gets. Annoying or not, targeted [...]