Site Archives The SEO Notebook

The Truth About TrustRank


One of the hardest things to deal with in the search marketing industry is the wide variety of opinions and “fact” circulating which are either contradictory or just plain wrong. The truth is very hard to filter out sometimes. Often, even the best of us cling to a piece of information that in the long [...]

My Obligatory New Years SEO Post


No one is holding a gun to my head or anything like that, but it seems I would be slaking if I didn’t do the standard New Year post full of 2008 predictions and self-motivated promises of things to come.
The 2008 Predictions

Google will remain the #1 Search Engine. Unless of course Microsoft does indeed buy [...]

Beginning of the End of the Sub-domain Era?


I have been telling people to stay away from using sub-domains for well over a year now. The frequency of search spammers using sub-domains to attempt to manipulate search results is growing by leaps and bounds. I have been saying the search engines are going to make adjustments to their algorithms to combat this problem [...]

OnlyWire’s Sneaky Little Spam Machine


I don’t know how many of you are using OnlyWire. Its a free service which allows a person to post to multiple social bookmarking sites at the same time. It can be handy if for some reason you need to keep multiple bookmarking profiles active. Like most things, “free” comes with a price.
I had been [...]

Yahoo Site Explorer’s Conflicting Data


This week the air has been a buzz with talk about Yahoo Site Explorer. It seems that recent tests have shown that if you are using Site Explorer to view statistics of a site, you will get two separate sets of data depending on you logged in status. People who are logged in as authenticated [...]

Google and Yahoo Penalties via Wikipedia


I was reading an article on the Forbes website covering the Wikipedia session at SMX NY earlier this week and a quote by Jonathan Hochman, a search marketer and volunteer Wikipedia administrator, caught my attention.
Wikipedia keeps a “spammer blacklist” and shares it with several search engines, he says. Domains that appear on the list often [...]