Surfers Looking for Targeted Content

Posted by John Carcutt
December 2, 2005

In this field (actually any field building a presence on the web) the term “Targeted Traffic” is heard almost on a daily basis. It’s like one of those songs they play on the radio that you love at first and then the more they play it the more annoying it gets. Annoying or not, targeted traffic is a must if you are interested in succeeding online, however, we internet marketers sometimes forget “targeting”� is a blade that cuts both ways.

Lets take our model and project it into the surfer’s point of view. I am a surfer and I have a goal, to “buy”� a product (as apposed to “sell” a product). I am looking at all the information that is “incoming” to my browser. I know I will get the best results if I focus my attention on the incoming info that most closely targets what I am looking for. The info that most resembles my needs will produce the best result (a sale). It’s a simple example, but I think you get my point, Targeted Content.

Ok, your are saying; “Yeah, I know that. What’s your point?” My point is, targeted traffic is all about what we need the traffic to be. We want a specific demographic, or traffic from a related source to ensure the surfer is already interested in our offering. Targeted content is all about what the surfer wants. Making sure the visitor is presented with information that is as close as you can get to what they need.

Think about targeting from their perspective every once and a while and you may find ways to improve your offerings and grow your online business.