http://www.appliedseo.com/better-pay-per-click-profitability/ Just another WordPress weblog Thu, 24 Jun 2010 06:06:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.appliedseo.com/better-pay-per-click-profitability/comment-page-1/#comment-8 JasonM Mon, 30 Jan 2006 20:05:05 +0000 http://www.appliedseo.com/?p=21#comment-8 Someone give this man some Holy Water, because he is preaching the gospel! I can't count the number of times I've had a client only grasp one or two of these elements. It's really a combination of all these areas that create a sucessfull PPC campaign. Im consistently amazed at how little people know about how their PPC programs are performing. Most arent even tracking sales on the backend. They just assume that because they are getting clicks, they're getting sales. This just helps emphasize how important it is that you have an SEM manager or SEM company who knows what they're doing. Someone give this man some Holy Water, because he is preaching the gospel! I can’t count the number of times I’ve had a client only grasp one or two of these elements. It’s really a combination of all these areas that create a sucessfull PPC campaign. Im consistently amazed at how little people know about how their PPC programs are performing. Most arent even tracking sales on the backend. They just assume that because they are getting clicks, they’re getting sales. This just helps emphasize how important it is that you have an SEM manager or SEM company who knows what they’re doing.

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