Thanks to a Tweet by Jennifer Laycock of SearchEngineGuide.com I just read an article titled “Ten Reasons I wont use Social Media Sites” by a guy named John Mariotti. The site editor pointed out that this was the counterpoint to an article she published previously but went on to add that she thinks this viewpoint
“… [...]

It’s true. Twitter is a site which probably has more unique user generated content than 99% of the rest of the internet and it has a very common duplicate content issue. Now, 99% of Twitters users probably wouldn’t give a hoot or even understand what the issue is, but the irony is so sweet I [...]

Still not convinced about Social Media? This should change your mind. If not, give up because you’re not going to get it in time.
It’s not news that Superbowl advertising is the holy grail of marketing. This year’s Superbowl was the 2nd most watch television program in history (following the Final Episode of Mash). It’s not [...]

I may not be a fanatic, but I am one of the more White Hat SEOs I know. So, I started thinking about the practice of asking friends or colleagues to give my content a little push in the social media arena. It begs the question… “Is this Ethical?”
Let be sure we are all on [...]

Much of my focus in the industry of late has been geared around social media. If the search marketing industry is still in its infancy, social media is still in a race to the egg. There is still much to learn and discover, many techniques to master and even more to develop, but most of [...]

I am in the middle of a site redesign and social marketing will be a big part of the changes. I have been dealing quite a bit with how best to implement these changes and thought I would do a quick summary of some of the things I am focusing on.
It’s not like we need [...]