This is something affiliate marketers have known forever but is finally starting to get attention at the major marketing firms and fortune 500 companies. Having a fixed Marketing Budget is just plain short sighted. Period.
I love the example Jonathan Shapiro gives in his “Death of the marketing budget” article on iMediaConnection.com. He asks:
“What if I [...]

Much of my focus in the industry of late has been geared around social media. If the search marketing industry is still in its infancy, social media is still in a race to the egg. There is still much to learn and discover, many techniques to master and even more to develop, but most of [...]