I consider myself a White Hat SEO. I have had my brushes with Black Hat as I am sure we all have, but as the years past I came to understand that there is much more to this job that gaming the engines. I am sure I owe this to my fortunate choice in SEO [...]

Back in the “Wild West” of TV land, it was simple to tell the good from the bad; good guys wore white hats and bad guys wore black hats. In today’s fairly unmapped search frontier it’s much harder to tell the difference between white and black hats. The line is not a sharp as the [...]

One of the most important aspects of being an SEO is staying on top of the game. In this industry, more than any other that I can think of at the moment, the rules change on a regular basis. To remain a viable SEO you need access to this information and you need to know [...]

First and foremost, SEO is NOT something that is Done to a web site; it is an integral Part of a web site. SEO should begin during the initial stages of pre-site development and continue until well after the site is launched into the marketing and maintenance phases of a web site. A good SEO [...]

Having attended numerous interactive events around the country and heard many people speak on the topics of SEO and SEM, I have more than once heard the “industry heavy’s” refer to SEO as a dying art. Well I couldn’t disagree more. Like John C alluded to in his last post, SEO’s are now also “protectors”, [...]

Years ago when I first entered the world of online marketing, we had one task; “get more traffic”. The world is not that simple anymore and neither is online marketing. Today’s SEO is much more than just a traffic hound. The knowledge and skills required to promote a web site encompass every aspect of the [...]