Comments on: How NOT to do Reputation Management http://www.appliedseo.com/how-not-to-do-reputation-management/ Just another WordPress weblog Mon, 04 Jan 2010 20:15:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: SEO Company http://www.appliedseo.com/how-not-to-do-reputation-management/comment-page-1/#comment-14326 SEO Company Fri, 02 Oct 2009 11:54:08 +0000 http://www.appliedseo.com/?p=157#comment-14326 As a White-hat Organic SEO firm, we’ve had several clients in similar situations. One particular client had a sterling reputation except for one very negative person who had an axe to grind and way too much time on his hands. Unfortunately this individual was also very technical and put up several derogatory web sites. Since this person was not going to change anything, the only real solution was to put up enough web sites and get them on the first page of the search engines so the antagonist’s web sites would be pushed back to the second and third pages. We were able to do this in a cost effective manner and our client is now reaping the benefits of many Top 10 positions in the search engines. If any of your clients face a similar situation, there are a number of proactive steps that can be taken. Depending on the strength of the web competition and the impact of the negative exposure, your clients do have alternatives rather than to do nothing. As a White-hat Organic SEO firm, we’ve had several clients in similar situations. One particular client had a sterling reputation except for one very negative person who had an axe to grind and way too much time on his hands. Unfortunately this individual was also very technical and put up several derogatory web sites.

Since this person was not going to change anything, the only real solution was to put up enough web sites and get them on the first page of the search engines so the antagonist’s web sites would be pushed back to the second and third pages.

We were able to do this in a cost effective manner and our client is now reaping the benefits of many Top 10 positions in the search engines.

If any of your clients face a similar situation, there are a number of proactive steps that can be taken. Depending on the strength of the web competition and the impact of the negative exposure, your clients do have alternatives rather than to do nothing.

]]> By: Marjory http://www.appliedseo.com/how-not-to-do-reputation-management/comment-page-1/#comment-14273 Marjory Thu, 19 Feb 2009 02:02:46 +0000 http://www.appliedseo.com/?p=157#comment-14273 Unfortunately, most people in this situation aren't very receptive to the words "do nothing" even though you are exactly right. Recently, there was a lot of fuss over some negative (and ill-informed) press towards SEO and my feeling was that the best response was to "ignore him". Unfortunately, nobody did and it's still causing issues. Sometimes the best answer is - chill out! Unfortunately, most people in this situation aren’t very receptive to the words “do nothing” even though you are exactly right. Recently, there was a lot of fuss over some negative (and ill-informed) press towards SEO and my feeling was that the best response was to “ignore him”. Unfortunately, nobody did and it’s still causing issues. Sometimes the best answer is – chill out!

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