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	<title>Comments on: SEO Practices are Black and White</title>
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	<link>http://www.appliedseo.com/seo-practices-are-black-and-white/</link>
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		<title>By: seopractices</title>
		<link>http://www.appliedseo.com/seo-practices-are-black-and-white/comment-page-1/#comment-245</link>
		<dc:creator>seopractices</dc:creator>
		<pubDate>Wed, 20 Dec 2006 14:35:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.appliedseo.com/?p=24#comment-245</guid>
		<description>&quot;The morality issue is simple, “If its wrong, don’t do it.” says the White Hat. The Black Hat may respond in kind by saying “If I can, Why Not?”. &quot;

It&#039;s just a matter of knowing who dictates the rules.  Who saids is right or wrong? Who dictates is white or black?... Google, Yahoo, MSN? 

We must question that, I think that the definition of black hat SEO Practices for the SE is anyone trying to take away a chunk of their earnings, nothing more black hat than Google Adwords Spam Program.</description>
		<content:encoded><![CDATA[<p>&#8220;The morality issue is simple, “If its wrong, don’t do it.” says the White Hat. The Black Hat may respond in kind by saying “If I can, Why Not?”. &#8221;</p>
<p>It&#8217;s just a matter of knowing who dictates the rules.  Who saids is right or wrong? Who dictates is white or black?&#8230; Google, Yahoo, MSN? </p>
<p>We must question that, I think that the definition of black hat SEO Practices for the SE is anyone trying to take away a chunk of their earnings, nothing more black hat than Google Adwords Spam Program.</p>
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		<title>By: JohnC</title>
		<link>http://www.appliedseo.com/seo-practices-are-black-and-white/comment-page-1/#comment-13</link>
		<dc:creator>JohnC</dc:creator>
		<pubDate>Wed, 22 Feb 2006 17:05:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.appliedseo.com/?p=24#comment-13</guid>
		<description>Very good point Blue, thank you for bringing that up.

And thanks to both of you for the kind words. :)</description>
		<content:encoded><![CDATA[<p>Very good point Blue, thank you for bringing that up.</p>
<p>And thanks to both of you for the kind words. <img src='http://www.appliedseo.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Blue</title>
		<link>http://www.appliedseo.com/seo-practices-are-black-and-white/comment-page-1/#comment-12</link>
		<dc:creator>Blue</dc:creator>
		<pubDate>Wed, 22 Feb 2006 16:20:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.appliedseo.com/?p=24#comment-12</guid>
		<description>I agree. A most excellent and telling article!!!

I would add one small but important distinction.

In reality, both Whitehats and blackhats most probably make good money for their clients. This is of course called Return On Investment (ROI).

However, one major difference between Whitehats and blackhats in regards to ROI, is that the blackhats clients ROI will dry up or become negative due to search engines constantly devaluing blackhat techniques whereas the Whitehats clients ROI will continue on into the future due to Whitehat adherence with the search engines guidelines.

So, the small but important distinction is that in the long run Whitehats are out to make money both for their clients and themselves whilst blackhats are out to only make money for themselves.</description>
		<content:encoded><![CDATA[<p>I agree. A most excellent and telling article!!!</p>
<p>I would add one small but important distinction.</p>
<p>In reality, both Whitehats and blackhats most probably make good money for their clients. This is of course called Return On Investment (ROI).</p>
<p>However, one major difference between Whitehats and blackhats in regards to ROI, is that the blackhats clients ROI will dry up or become negative due to search engines constantly devaluing blackhat techniques whereas the Whitehats clients ROI will continue on into the future due to Whitehat adherence with the search engines guidelines.</p>
<p>So, the small but important distinction is that in the long run Whitehats are out to make money both for their clients and themselves whilst blackhats are out to only make money for themselves.</p>
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	<item>
		<title>By: Irony</title>
		<link>http://www.appliedseo.com/seo-practices-are-black-and-white/comment-page-1/#comment-10</link>
		<dc:creator>Irony</dc:creator>
		<pubDate>Wed, 22 Feb 2006 07:12:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.appliedseo.com/?p=24#comment-10</guid>
		<description>That&#039;s one of the best articles on the topic, John! Keep up the good work!</description>
		<content:encoded><![CDATA[<p>That&#8217;s one of the best articles on the topic, John! Keep up the good work!</p>
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