SEO to the People!
I must say I feel extremely pressured to write something profound for my first official post as a moderator here at appliedSEO.com. While I am fascinated by the technology that is SEO, I am nowhere near as techno-cognitive as John C. , I will be sure to leave the real deep dive geek speak for him. I am forced to restrict my comments on SEO to the thorn-in-side effects it can (and often does) have on interactive marketing initiatives.
I have, more than once, played moderator between designers and SEO’s. One of the things I admire the most about the owner of this blog is that he values design as much as he does optimizing a site for the SERPS. It is rare that you run across a good SEO who is willing to take one for the team just because it “looks better that way”. A good SEO should give you multiple options for increasing your rankings. If there is a design concern about a particular SEO suggestion, a good SEO will attempt to find a workaround for you. I mention this because many SEO’s don’t do this.
As the world becomes more aware and educated about SEO technology, the “it’s my way or the highway” mentality that many armchair SEO’s possess will be their demise. I have often said that the biggest thing the SEO industry has going for it is ignorance. Most clients have NO CLUE what SEO is, how it works or what’s relevant. I have seen a lot of Johnny-come-lately firm’s pop up overnight who are more than willing to cash client’s checks for little to no work done. Those days are numbered, and we will begin to see the real SEO’s surface to the top and start standardizing the industry. It’s my hope that sites like this will aid in that effort. SEO to the people!
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Welcome to AppliedSEO Jason.
I am convinced your incite and perspective on this business is in perfect tune with the goals of this website. Your voice will probably be a welcome break from my “deep dive geek speak” for some.
You are so right about the task of managing the convergence of SEO and the other divisions of web development. Each has its own stake and responsibilities and they tend to clash at times. The good SEOs out there know this and try to work with departments to achieve mutual satisfaction. Most of the time this is mainly a educational process, an approach of “Do This or Fail” is more likely to cause problems than get results.